A group of 12 leaders representing such diverse categories as home, garden, design, architecture, real estate, technology, lifestyle, product development and media trends will provide strategic counsel, ideas and industry insights as members of the newly formed HGTV TrendSmart Advisory Board, officials said Monday.
Home & Garden Television executives will meet with board members semimonthly to discuss audience and industry trends, content across multiple platforms and brand and business strategy.
The industry influencers serving on the HGTV TrendSmart Advisory Board are: Tristan Butterfield, interior design and brand strategy, Kohler, Wis.; Jon Carloftis, landscape design, Erwinna, Pa.; Barbara Corcoran, real estate, New York; Ilyce R. Glink, financial planning and real estate, Chicago; Sergio Palleroni, sustainable design, Austin, Texas; Josh Rubin, products/technology, New York; Jack Thomasson, home planning, Alpharetta, Ga.; Patrick Tighe, architect, Santa Monica, Calif.; Jack Travis, cultural design, Bronx, N.Y.; Jody Turner, lifestyle/cultural trends, Mill Valley, Calif.; Luke Visconti, diversity, Newark, N.J.; and Jennifer Wong, consumer-product trends, Portland, Ore.
During the first HGTV TrendSmart session -- held recently in the company’s Knoxville, Tenn., headquarters -- one area the panel focused on is how HGTV can support the ongoing Scripps Networks effort to expand on-air and workplace diversity.In fact, several of the ideas the advisory-board members contributed are already under management review.
In addition to tapping into the expertise of the advisory board to help determine future strategies, HGTV will review findings culled from a national consumer-research panel of more than 5,500 cable and satellite viewers.
“As an evolving brand, we have an ongoing need to stay ahead of emerging industry and lifestyle trends and consumer behaviors that will influence our network’s future growth,” HGTV president Judy Girard said in a prepared statement.
“This impressive group of experts has outstanding credentials and already has demonstrated that their experience, insights and counsel will be invaluable as we continue to build the HGTV brand and work to deliver programming and content that meets the needs of our viewers,” she added.