HGTV, coming off its best Nielsen year in 2009, will ring in 2010 with its annual Dream Home giveaway and special.
Viewers can get a look at the new, contemporary Pueblo-style home in Sante Fe, Mexico on the HGTV Dream Home 2010 special that will bow on the network on Jan. 1 at 9 p.m. (ET/PT). The home is part of the $2 million grand-prize package "HGTV Dream Home Giveaway" that includes a 2010 GMC Terrain and $500,000 that will be awarded to one lucky viewer in March.
Until the special airs, online users can see a photo gallery and a 360-degree virtual tour of the 14th annual HGTV Dream Home at HGTV.com/dreamhome.
Entrants may enter once per day on HGTV.com or as often as they wish by regular mail. Internet users can grab a sweepstakes entry widget for the HGTV Dream Home Giveaway from Facebook.com/HGTV and place it on their Facebook pages and personal Web sites.
"This is the first time in 14 years that the HGTV Dream Home has been built in the Southwest and we couldn't be more excited about this amazing area of the country," said HGTV president Jim Samples in a statement. "It's a spectacular place and the design showcases Southwestern living at its best."
During the TV special, host and HGTV designer Monica Pedersen, HGTV Dream Home interior designer Linda Woodrum and house planner Jack Thomasson will take viewers on a visual excursion that includes every room in the house. Jamie Durie, host of the new series, The Outdoor Room with Jamie Durie, will introduce viewers to the panoramic views from the home and a landscape designed with outdoor entertaining in mind.
Viewers can check out the winner of the spectacular home during HGTV Dream Home Giveaway 2010 special on March 15, at 8 p.m. ET/PT.
In 2009, HGTV officials said the network rang up record ratings, finishing the year with a channel-best 1.0 household average and 950,000 viewers, including 499,000 adults 25 to 54 and 422,000 among persons 18 to 49.