HGTV Sweeps Pulls Nearly 1.9M Entries - Multichannel

HGTV Sweeps Pulls Nearly 1.9M Entries

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Home & Garden Television announced Monday that its first annual "Outdoor
Oasis Sweepstakes" pulled nearly 1.9 million entries.

That was 20% higher than the number of entries generated by its promotion a
year ago.

The grand-prize winner, a DirecTV Inc. subscriber in Atlanta, was given
$25,000 to create her fantasy outdoor living space plus a trip for two to
Australia.

Outback Steakhouse Inc. sponsored the contest along with The Terminix
International Co. L.P., Krylon Products Group, McCormick & Co. Inc.,
WorldCom Inc.’s MCI, Nestlé S.A. and Tractor Supply Co.

The promotion was touted not only on-air on HGTV and on its Web site (www.hgtv.com), but also via Food Network, Do It
Yourself and Fine Living; E.W. Scripps Co. newspapers; Scripps-owned broadcast
stations; and This Old House magazine.

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