Hill Puts Exclamation Point on FCC E-Labeling - Multichannel

Hill Puts Exclamation Point on FCC E-Labeling

Bill Enshrines FCC E-Labeling Flexibility in Law
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The Senate this week passed the E-Label Act, which passed in the House in September and now heads to the President's desk.

The bill applies to devices with integrated displays — smart phones, tablets, TVs — and directs the FCC to allow electronics manufacturers to display FCC-required information on those screens instead of having to be etched in or affixed onto increasingly small physical real estate.

The bill essentially makes law what the FCC already made policy earlier in the year, and in that sense is somewhat of a lily-guild, though it does make the FCC policy, which could be changed at the FCC's discretion, into law.

The FCC requires any equipment that needs FCC certification or testing to sport a nameplate or etched label (check out that iPhone hieroglyph) listing its FCC ID and any other requirements of operation. The label has to be permanently affixed. But given that consumer devices like phones and computers are getting smaller by the day, and etching and labeling could cause damage or be very expensive, the FCC decided to update the requirement for screen devices in the digital age, which the FCC's Office of Engineering & Technology did, issuing new labeling guidance back in July.

Read more at B&C here

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