Hip-Hop Channel Due in August

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Music mogul and marketing guru Steve Rifkind, along with newly created media
company Vertical Media Holdings, will launch a hip-hop lifestyles channel in
August.

Rifkind, who founded rap label Loud Records, said the service will feature
underground urban music and entertainment not seen on other cable networks.

Vertical is an offshoot of Beverly Hills-based venture-capital group Round
One Investments.

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