Hispanic Cable Nets Score Big Q3 Ratings

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A reality show following the adventures of a norteño singer, a nightly sports-news show broadcast from Mexico and a series featuring the last 24 hours in the lives of Death Row inmates helped Hispanic cable networks score some healthy ratings this season.

Breaking all its past records, youth-oriented, bilingual net mun2 reported its largest audience for any reality show premiere with the Oct. 7 debut of Larrymania, a series featuring Latin music sensation Larry Hernandez.

Citing Nielsen figures, mun2 said Larrymania brought triple-digit growth to the time period, becoming the No. 1 program on Sunday nights at 9 p.m. in a pair of coveted demographics, Hispanic men 18-34 and 18-49.

Also making history of sorts was Discovery en Español, which reported its highest third-quarter performance ever, becoming at the No. 1 Hispanic pay TV option at 10 p.m. and in primetime on Sundays.

“These outstanding viewership results further serve to highlight our understanding of the Hispanic audience and our ability to deliver quality content that best suits their needs and interests,” Discovery U.S. Hispanic general manager Ivan Barguerias said in a statement.

Among the programs that helped boost audiences for Discovery en Español were Pena de muerte: Mi último día (Death Row: The Final 24 Hours), a documentary chronicling the final 24 hours on Death Row before an inmate's execution.

The program, which first premiered in English in May, offers a look into the inmates via interviews with prison personnel such as guards and even chefs.

The show’s 10 p.m. airing on Sunday (Sept. 2) drew 243,000 viewers, according to Nielsen.

Hispanic viewers also helped lift ratings for Fox Deportes, whose daily Central Fox sports-news show became the most-viewed Spanish-language sports-news program on cable in August and September.

Launched in February, Central Fox became No. 1 in the third quarter among total viewers and adults 18-49, per Nielsen.

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