Hispanic Heritage Month Spurs Moves


A number of media and ad-sales companies last week launched initiatives to tap into the Latino population during Hispanic Heritage Month, honoring the nation's largest minority group, whose numbers and influence continue to grow.

WorldLink last week entered into an agreement to be the exclusive ad sales rep for the TuTV suite of digital networks. Under terms of the arrangement, WorldLink will exclusively oversee all ad sales for three of TuTV's five digital networks: De Pelicula, De Pelicula Clasico and Telehit.

The channels are currently available in the U.S. on the Spanish-language programming packages available on EchoStar Communications Corp.'s Dish Network.

De Pelicula is a 24-hour Spanish-language movie channel, while Clasico airs films from the 1930s, 1940s and 1950s, the "golden era" of Mexican cinema. Telehit is a lifestyle and music channel.

America Online Inc. launched a new Internet service for U.S. Latinos last week. AOL Latino is an independent service with Spanish-language features, functionality and parental controls. It is offering dedicated content in the news, sports, music, lifestyle and entertainment arenas.

As part of Discovery en Español's Sept. 15-Oct. 15 tribute to Hispanic Heritage Month, the network will premiere a pair of specials on Oct. 10 and Oct. 11, respectively: El Triunfo
(triumph), portraying victories of spirits in sports, politics, creativity and survival, and Gabriel Garcia Marquez: La Escritura Embrujada
(bewitched writing), respectively.

The latter examines the life of the writer (One Hundred Years of Solitude) from his home in Cartagena, Colombia.

Fox Sports World Español is about to hit the screen with the all of Major League Baseball's League Championship Series and World Series match-ups.

And Cable in the Classroom, the industry's educational initiative, is making a pair of public-service announcements available in Spanish for the first time.

"One of our affiliates in the Southwest asked about it. Given the importance of that community, it's really something we should have initiated ourselves," CIC director Peggy O'Brien said.