Attracted by top executives from the content, production, advertising, research, technology, investment, distribution and digital disciplines orbiting around the U.S. Latino community, the 10th Hispanic Television Summit established a new attendance record.
Presented annually by Multichannel News and Broadcasting & Cable since 2003, the Summit brought more than 500 executives from the U.S., Latin America and Spain together at the Marriott Marquis in Manhattan on Oct.3, a record total that marked a better than 10% increase over the 2011 event. The figure also more than doubled that of the inaugural Summit.
“Marking our 10th anniversary, we had the largest turnout ever with over 500 attendees. It is exciting to see the continued growth in this very important market and must-attend event,” said Louis Hillelson, vice president/group publisher of B&C/Multichannel News. “Great content and speakers from the distribution, programming, new media and advertising sides joined us in making this our most successful Summit to date.”
A breakdown showed that half of 2012 attendees returned from the 2011 Summit, while 25% were first-timers. Officials said most of the newcomers were members of the advertising and digital communities. The various keynotes and sessions averaged about 350 persons, while 400 attended the luncheon that honored Comcast with the Leadership in Hispanic Television Award, and journalist and Telemundo anchor Jose Díaz-Balart with the Outstanding Achievement in Hispanic Television.
Joe Schramm, president of the New York-based Schramm Marketing Group, which produces the event, noted: “It continues to be a pleasure to work with the publishers and editors of B&C and Multichannel News in order to produce this Summit each year. It has been exciting to watch the Hispanic television business evolve into such a growing and vibrant industry.”
Schramm says the Summit’s position as a top-flight conference is underscored by the caliber of its visitors.
“The most striking difference this year was the impressive number of attendees who were top executives at networks, corporations, agencies and advertisers,” he said. “I think this is reflective of just how important the Latino viewing audience has become to the television and advertising businesses in America.”