History Breaks Viewership Record With America's Story

Author:
Publish date:
Updated on

We Americans apparently liked our own story.
History recorded its highest-rated and most-watched special ever with the first installment ofAmerica The Story Of Uson Sunday night. The debut of the six-part special averaged a 4.0 household rating and some 5.7 million watchers from 9 p.m. to 11 p.m. on April 25, according to Nielsen data.

Combined with back-to-back premieres of hit original series Pawn Stars in the 8 p.m. hour which averaged a 3.6 rating and 5 million total viewers, gains of 24% and 28% over its second-season averages to date, History notched its best-ever night in primetime, according to network officials.

A breakdown shows that America The Story Of Us, which featured an introduction from President Obama, averaged 2.6 million persons 18-to-49 watchers, 2.7 million adults 25 to 54, 1.6 million guys 18 to 49 and a like number of men 25 to 54 

America The Story Of Us, from former Discovery Channel executive Jane Root's Nutopia, is a six-night TV event, with new two-hour installments running on Sunday nights through Memorial Day.

"We're thrilled by the launch of Ameria The Story Of Us," said History president and general manager Nancy Dubuc in a statement. "The success personifies the hunger for information and the desire to re-connect with our past. Ultimately there's no story more dramatic and gripping than the story of America itself. We've tried to present this incredibly diverse narrative in a way that is engaging for people today. We're very pleased with the response and look forward to sharing the upcoming episodes with the American public."

In conjunction with the broadcast, History has launched its largest ever educational outreach initiative and is for the first time offering a DVD of the entire 12-hour series to every single school and accredited college in America -- free of charge. The series is being presented by Bank of America and narrated by Liev Schreiber.

Related