The History Channel was part of the opening of the state-of-the-art “NYC Heritage Tourism Center” in Lower Manhattan Thursday.
The center is the core element of a partnership between the city and the network to promote heritage tourism.
The city and History also announced three new television spots promoting heritage tourism in New York that are slated to start airing nationally on the network Monday.
The advertising, marketing and direct revenue of the partnership is valued at $19.5 million over three-and-a-half years for New York.
The official opening was attended by New York Mayor Michael R. Bloomberg, History Channel USA president Dan Davids, New York City chief marketing officer Joseph Perello, History senior vice president of marketing Michael Mohamad and NYC & Co. CEO Cristyne L. Nicholas.
“We entered into this partnership with the City of New York to help make New York City’s history a destination,” Davids said in a prepared statement. “We will use our network’s programming, educational and promotional resources to help preserve New York’s rich history for future generations.”