Denver -- A retired accountant with a yen for The History
Channel has helped AT&T Broadband & Internet Services to notch its 100,000th
digital customer in the metro Denver area.
Roger Russell, 61, got the specialty channel when he
upgraded his cable service at the southwest Denver home he shares with his wife, Becky, a
In the process, Denver became the second AT&T Broadband
system to reach 100,000 digital-cable subscribers, posting a 22 percent penetration rate
among 460,000 customers in the metro area. Dallas was the first cable system anywhere to
reach the milestone.
"It is amazing that few of our customers had ever
heard of digital cable less than a year ago, and now, more than 100,000 of them are
enjoying it in their homes," AT&T Broadband metro vice president Joseph R.
AT&T Broadband metro marketing director Julie Seff and
her staff were on hand for the Russells' Sept. 24 installation, presenting the couple with
a certificate for one year of free service and a new 27-inch color television.
"We wanted The History Channel, and [digital] wasn't
that much more than we were already paying," Russell said. "I don't think
there's any doubt we're going to enjoy it. There are a lot more channels, and it's pretty
simple to operate."
Russell admitted that technician Javier Sotelo even taught
him a "few tricks that will really let me go to town" when using the universal
remote to operate the interactive on-screen guide.
"Even after everybody had left, Mr. Russell was very
excited about all of the new features," AT&T Broadband spokesman Matt Fleury
said. "We were joking that Becky Russell would never get to lay her hands on the
remote control again."
The MSO's digital offering is being supported by a
full-scale marketing blitz featuring television, newspaper and radio spots.
The level of service depends on whether the subscriber
lives in an upgraded or pre-upgraded area. Pre-upgraded areas receive up to 102 digital
channels, including pay-per-view offerings, compared with a total of 222 in upgraded
portions of the city.
Pricing begins at $41.99 for the "Copper
Package," which includes basic, expanded basic, 33 specialty channels, a set-top
terminal and remote control, 10 DMX LLC music offerings and the Encore multiplexed movie
At the high end is the $69.99 "Platinum Package,"
which features up to 194 channels, two terminals and remotes, Starz!, Encore, Home Box
Office, Cinemax and The Movie Channel.