History said former Viacom Media Networks marketing executive Samantha Maltin has been appointed senior vice president of marketing for History, H2 and its portfolio of brands, effective immediately. She will oversee all aspects of marketing, including driving the expansion of H2 across all media. She reports to Nancy Dubuc, president and general manager, History and Lifetime Networks.
In this new role, Maltin is charged with driving revenue streams for the brand across all platforms. She will lead all consumer and strategic multiplatform marketing programs, on-air, brand development, promotional, and branding campaigns as well as integrated partnerships that create new opportunities and drive revenue growth. She is also responsible for galvanizing the assets of H2.
As SVP of global partnerships at Viacom International Media Networks from 2010, Maltin was responsible for driving revenue generation internationally across all platforms including TV, digital, consumer products, promotions and programming acquisitions. She led and managed cross-functional strategy and execution to drive globalization and monetization of Nickelodeon internationally, and supported global expansion for key corporate initiatives such as SpongeBob SquarePants and The Kids Choice Awards. She was responsible for overseeing all global promotions and developing international and multi-local partnerships with major U.S, European, Latin American and Asian brands.
Previously, Maltin was SVP, Integrated Marketing and Partnerships, for Nickelodeon and MTV Networks Kids and Family Group. By developing global partnerships and custom integrated programs with U.S. based companies she led the execution and expansion of marketing efforts with Nickelodeon's Kids and Family portfolio including NickJr., TeenNick, Nicktoons, and Nick at Nite as well as Nickelodeon's digital assets, recreation and movies.