History Revamps Schedule - Multichannel

History Revamps Schedule

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Seeking to boost ratings and appeal to younger viewers, The History Channel
will roll out several new series and specials this fall within themed daily
programming blocks.

Among the new originals are Extreme History with Roger Daltrey;
Tactical to Practical, featuring things in everyday use today that have
their origins in military history; History Now; and Come Home
Alive
, which offers first-hand stories from survivors of international acts
of aggression against Americans.

The new programming initiatives come amid struggling ratings at History,
which saw its April total-day ratings fall off 20 percent to a 0.4, according to
Nielsen Media Research.

In an effort to draw additional younger viewers to the network, executive
vice president and general manager Dan Davids said, History will divide its
daily primetime schedule into vertical theme nights, from "History Matters" to
military-history programming on Fridays.

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