HLN 'Daytime Emmy Awards' Telecast Draws Nearly 1 Million Viewers


HLN's telecast of the 39th Annual Daytime Emmy Awards drew 912,000 viewers in its June 23 premiere, network officials said.

The two-hour premiere broadcast of the show ranks as the most-watched, regularly scheduled, non-news broadcast in the history of HLN, formerly Headline News. The show also drew a record 327,000 adults 25-54, according to Nielsen Fast National Data.

Among women in both total viewers and the 25-54 demo, HLN's 8 p.m. to 10 p.m. premiere telecast of the awards show ranks as the second most-watched Saturday in HLN history, said the network.

Overall, HLN tallied 2 million viewers and 677,000 adults 25-54 over five weekend telecasts of the Awards show, according to Nielsen.

While the show may have score well for HLN, it fell well short of its own Nielsen legacy. Last year's awards ceremony, which aired on CBS, averaged 5.35 million total viewers on Sunday, June 19, 2011 Besides the move from broadcast to cable, the telecast was also hurt by the move to Saturdays, when HUT levels are much lower than on Sundays.