FremantleMedia's Holly Hines has been named senior VP of scripted programming for Participant Media’s upcoming cable network targeting millenials, which has been staffing up rapidly ahead of a summer 2013 launch.
Hines will be based in Los Angeles and report to Participant Television president Evan Shapiro. She was most recently VP of scripted development at FremantleMedia North America, where she helped put pilots into development at E!, Bravo, TNT and The CW.
“Holly is a talented programmer with a keen eye for talent and a great understanding of the millennial audience,” Shapiro said in a release. “Her deep relationships in the creative community and her passion for our mission make her the perfect addition to the Participant Television team.”
Participant hired six executives who last month in marketing, scheduling, operations, ad sales, distribution and research.