'Homeland,' 'The Affair' Reach Season Highs

Showtime Notching Time Slot, Time-Shifted Gains with Dramas
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Showtime’s Sunday night original pairing of Homeland and The Affair continues to build, with the series garnering their best time slot and nightly deliveries of their seasons to date.

Terrorist drama Homeland grew for the fifth consecutive week, delivering its top episode of the season on Nov. 16 with 1.66 million viewers for its 9 p.m. premiere, according to Nielsen data. The encore of “Halfway to a Donut” tacked on another half-million viewers or so, lifting its total for the night to 2.1 million.

Thus far, Homeland’s fourth campaign is averaging 5.6 million total weekly viewers across platforms. Showtime executives reports that 74% of the audience for the Claire Danes-starrer is tuning in on a time-shifted basis.

The Affair, starring Dominic West and Ruth Wilson (pictured), averaged 778,000 watchers during its 10 p.m. open on Sunday, up 16% from the prior week, and 53% more than for its premiere.

Adding in more than 200,000 with the encore of “6,” The Affair drew a season high of 985,000, a 26% jump from Nov. 10’s 781,000 and 22% above its debut night’s 809,000 watchers.

Season-to-date, The Affair is averaging 3.8 million total weekly viewers across platforms, with time-shifted viewing accounting for 86% of the number.

The premium programmer recently renewed Homeland and The Affair for fifth and sophomore runs, respectively.

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