Hong Kong’s PCCW Flips on ICTV

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PCCW, an IPTV-service provider in Hong Kong, will use ICTV’s ActiveVideo Distribution Network to deliver interactive channels.

The first ActiveVideo channel PCCW will offer on its Now TV service is the Movie Trailer Channel. Launched in partnership with United Artists, the channel will let subscribers preview movies, find movie theaters, check program times and buy tickets using a standard remote control.

PCCW has 654,000 subscribers for Now TV, which carries 110 channels.

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