It's official now, the fledgling sports channel from ESPN and the University of Texas will be called the Longhorn Network.
The logo, which will be incorporated on-air, online and in print, sports the UT orange and the Longhorns silhouette. The informational site GetLonghornNetwork.com, which will serve as an initial resource for fans to learn more about where and how to get the net ahead of its kickoff, in August.
The name, logo and site were introduced on April 3 by ESPN senior vice president, college sports programming, Burke Magnus, UT men's athletics director DeLoss Dodds and UT women's athletics director Chris Plonsky at the Longhorns' annual spring football game, which was televised by ESPN.
"We look forward to covering UT sports like never before," said Magnus. "I have little doubt that the Longhorn Network name and logo will fast become synonymous with excellence, just like the UT athletics program."
ESPN has yet to announce any affiliates for the new service.
ESPN has a 20-year agreement to own and operate a year-round, 24-hour network dedicated to Texas athletics in partnership with UT and IMG College. Longhorn Network will be highlighted by more than 200 exclusive events annually from 20 sports, including one live football game, original series and studio shows, historical programming and academic and cultural happenings. Additionally, the LonghornNetwork.com broadband companion to the TV network will offer extensive content, particularly live games not carried on the linear TV network due to scheduling conflicts.