Comcast Corp. will stage a combo celebrity/streetball legends basketball game
Feb. 7 in Atlanta to help launch this year's National Basketball Association
The game will be cablecast on a delayed basis on at least two Comcast-owned
regional cable services.
It's the third year Comcast has done celebrity roundball of some fashion
around All-Star Weekend. This time, the celebrity roster -- which includes Snoop
Doggy Dogg, Queen Latifah and members of the Women's NBA Washington Mystics team
-- will be matched with streetball stars from around the country. Latifah also
will perform at halftime.
CN8, Comcast's regional network covering the Northeast, will present the game
in primetime the next night, as well as the following afternoon. Comcast Sports
Southeast will delay its primetime and afternoon runs until Feb. 11 and 13,
The event will benefit boxing champion Evander Holyfield's foundation, which
enhances the spiritual, educational and athletic lives of youth through funding
programs and recreational facilities.
Holyfield is scheduled to attend the game, along with former NBA superstar
turned entrepreneur Earvin "Magic" Johnson and Dallas Cowboys football star
Major Broadcasting Cable Network will co-sponsor the game, along with Enyce
and Dada Footwear.