Rovi announced its RoxioNow platform has been deployed to provide on-demand access to movies and TV shows for HP's new MovieStore application for the HP TouchPad tablet as well as for Best Buy Canada's version of CinemaNow.
RoxioNow provides more than 10,000 movies and TV programs, which are accessible through broadband-connected consumer electronics devices such as digital TVs, Blu-ray Disc players and mobile phones. Rovi has distribution deals for the service with studios including the Walt Disney Co., Paramount Pictures, Warner Bros., Universal Pictures, 20th Century Fox, Sony Pictures Entertainment and Lionsgate.
Santa Clara, Calif.-based Rovi completed the acquisition of Sonic Solutions and its RoxioNow platform earlier this year for $720 million.
HP already provides movies and TV shows through RoxioNow for a range of notebooks and desktop PCs. Under the terms of a new licensing agreement, Rovi is providing content licensing and infrastructure services that include a cloud-based movie and TV "locker" that provides HP customers persistent access to movie and TV content across HP devices, including the TouchPad webOS tablet that began shipping July 1.
Meanwhile, under Rovi's new multiyear agreement with Best Buy Canada, the Canadian version of CinemaNow is expected to launch in September 2011. Initially it will be available online through Best Buy Canada and Future Shop and then expand to a range of Internet-connected consumer electronics devices.
The RoxioNow platform currently powers the CinemaNow service for Best Buy in the U.S.
Other companies using Rovi's white-label technology solutions to deliver content online or to connected devices include Dish Network's Blockbuster, Dell, Intel, Lionsgate, and Warner Bros.