HSN Adds Mobility With iPod/iPhone App

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HSN said last week that it has launched an application for Apple iPhone and iPod Touch users that will allow them to watch the home-shopping channel's programming on the go.

HSN will make live TV, including its library of original videos, HSN programs like Today's Special, Items Recently Aired, and hosts, featured designers and its products available through the application. In addition, the HSN Shop App will have a set of new features, including the interactive Shake2shop, which, with a simple shake of the device, generates random product recommendations as well as deals and promotions targeted at HSN's mobile customers.

“Our customer is fashionable and discerning, and thrives on information, ideas and discovery,” said HSN CEO Mindy Grossman in a statement. “HSN strives to be the true multichannel experience, and this new iPhone app now allows our customer to take HSN with her, anytime, anywhere, and be that reliable, 'on-the-go' resource for lifestyle information she craves.”

Users will also be able to make purchases through the application, either by calling HSN directly or by using the device's browser to purchase an item. Items can also be saved for later purchase, or emailed to a friend.

The iPhone/iPod Touch application is available for download on Apple's iTunes Store as well as HSN's Web site. HSN plans to offer an online tutorial to help walk users through the various features and fundamentals of the application.

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