HSN and SHOP Etc. will team up on live hour-long show The List, debuting on the home shopping service Oct. 17 at 11 p.m. (EST).
Charla Krupp, executive editor of the shopping magazine, will host The List, personally selecting HSN items to feature during the show.
Other elements of the partnership include exclusive SHOP Etc. subscription offers for HSN viewers, as well as marketing support through numerous marketing channels including package inserts, customer e-mails, on-air host mentions and on HSN’s site (www.hsn.com). The magazine will also support The List with full-page ads, as well as on its Web site (www.shopetc.com).