HSN, which has secured a distribution pact with Dish Network, will launch a second channel this summer.
HSN2, a second 24-hour shopping service supplying a curated array of encore airings of its progenitor's shows, products, brands and personalities, will bow on the No. 2 DBS provider on August 1. Deal terms were not disclosed.
The move comes as category competitor ShopNBC indicated last month that it's seeking a new name after stakeholder NBC Universal notified the company it would sell its 19.8% interest in the channel, severing a relationship that began more than a decade ago.
For its part, HSN bowed a high-definition version of the service last summer.
HSN officials said programming at the new channel will be either complementary or counter to what's on the flagship service. HSN2 will also serve as a platform to test different ideas and develop new business opportunities for the company.
"We are excited to launch HSN2 and provide our customers greater access to additional viewing and shopping options," said HSN, Inc. CEO Mindy Grossman in announcing the network. "With different personalities, great brands and products airing simultaneously on each of our channels, customers will enjoy twice the entertainment, inspiration and discoveries."
"Dish Network is pleased to support HSN on the launch of their new channel, and we look forward to offering HSN2 to our customers later this summer," said Jerry Grasmick, vice president of commercial services and sales for Dish Network.
For the first several months, HSN2 will focus on feedback from viewers and customers and respond accordingly.
"HSN is committed to being a leader in transactional innovation and exploring ways to grow and reach our customers through multiple platforms," noted John McDevitt, vice president of advanced services for HSN. "HSN2 offers yet another means for our customers to access the high quality production and engaging shopping experiences they have come to expect of HSN."