Interactive multichannel retailer HSNi has promoted chief marketing officer Bill Brand to president.
In his role, Brand will look to forge new strategies for the growth of HSN as well as continue to position HSNi as a leader in the retail industry. He assumes daily responsibility of merchandising, programming, planning and HSN2 in addition to his current job as CMO. With this comprehensive scope, the company expects that he will be able to both lead HSN as well as contribute to the broader HSNi portfolio.
Brand, who is also an executive officer of the company, will continue to report directly to HSNi CEO Mindy Grossman.
He joined HSN in 2006 as senior vice president of programming, and has continually taken on increased areas of oversight, adding marketing and new business development followed by TV operations, creative and digital. In 2013, Brand was promoted to CMO and business development officer of HSNi.
"Eight years ago, Bill was the first person I hired to join the HSN team and has been one of my key partners in transforming HSN into the full network of experiences that it is today," said Grossman. "As we continue to innovate, collaborate and leverage the power of technology to create a compelling experience for consumers, Bill's leadership, talent and unbridled passion will help ensure HSN remains the leading experiential retailer."
Prior to joining HSN, Brand spent more than 10 years holding senior executive positions in programming with Lifetime and VH1. He spent the first decade of his career in news management at regional television stations nationwide and has received numerous awards for his work in journalism.