Hub Adds Four New Originals - Multichannel

Hub Adds Four New Originals

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Kids-targeted network The Hub will add
five new original series as well as acquired ’80s shows The
Facts of Life
and Mork & Mindy to its lineup in 2012, it told
advertisers at an upfront presentation on March 1.

The Discovery Communications/Hasbro joint venture
is hoping to bolster kids’ and co-viewing numbers
in a very competitive cable market.

“We want to convey during the upfront season that The
Hub is working,” CEO Margaret Loesch told Multichannel
. “When we started, we had this vision and thought
that if we took nostalgic brands and we reimagined and
re-presented them that there would be acceptance in the
household among [parents] who remembered them, and
kids who would embraced them and love them on their
own. And that has happened.”

The network posted a 24% audience gain in the key
demo of kids 2 to 11 between third-quarter and fourthquarter
2011 — the biggest increase among all kids’-
targeted cable networks.

Just as important, according to Loesch, 31% of all network
viewing is done with kids and adults (18 to 49) watching
together, highest among all kids-targeted networks.

To appeal to the adults in that equation, the network
is adding early ’80s sitcoms The Facts of Life and Mork
& Mindy
to a primetime lineup that already includes
Happy Days, Family Ties and campy ’60s series Batman,
Loesch said.

The network also acquired ’90s series Sabrina, The
Teenage Witch
, starring Melissa Joan Hart.

New shows slated include Care Bears: Welcome to
, an off shoot of the popular animated franchise;
Kaijudo: Rise of the Duel Masters, an animated,
action-fantasy series about a young boy with the rare
ability to befriend fantastical creatures from a parallel
dimension; Littlest Pet Shop, an animated half-hour
comedy series that centers on a pet-shop worker and the
pets she cares for; and Spooksville, a fantasy series based
on the Christopher Pike books.