The Hub Adds Marketers

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Discovery-Hasbro joint venture network The Hub named two more members of its marketing team ahead of the children's network's Oct. 10 launch.

Michael Grover and Cindy Slocki will report to Greg Heanue, VP of marketing and promotions at the Los Angeles-based JV. Grover is director, consumer marketing, and Slocki is director, integrated marketing solutions.

"Michael's hands-on experience marketing and promoting properties to children and their families with innovative campaigns will allow us to take a strategic and practical approach to how we connect with our audience," Heanue said in a release. "Cindy's keen understanding of our partners' needs and her experience in developing and executing strategic multiplatform promotions will help The Hub cultivate our partner relationships into long-term alliances."

Prior to joining The Hub, Grover was marketing manager for Cartoon Network, where he was responsible for launch campaigns for a variety of television properties, including animated and live-action series.

Slocki previously was brand director for United Media, responsible for managing licensing and marketing strategies for popular brands including Deadliest Catch, Iron Chef America and Fancy Nancy. She began her career at Turner Broadcasting.

The Hub, a multi-platform joint venture between Discovery Communications and Hasbro, will reach about 60 million U.S. households on what is currently Discovery Kids channel.

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