Hulu said more than 63% of its live TV sub base watched NBCU’s coverage of the Winter Olympics from PyeongChang, either live or on-demand.
Broken down further, Hulu said the average of that Olympics-watching group was 15 hours per viewer, and that Hulu live TV subscribers streamed a total of 6.5 million hours of Olympics coverage and content during the 18 days of the Games.
Heading into the event, Hulu built a personalized experience and interface for the Winter Games that enabled subscribers to pick their favorite sports and be alerted when they would be available for viewing.
Among other data points, Hulu said snowboarding, alpine skiing, freestyle skiing and ski jumping were among the most-added sports to the Olympics dashboard among both men and women subscribers, but rounding out the top five selections for women was figure skating, while men chose bobsledding.
On a geographic basis, Santa Barbara, Calif., was home to the most Olympics streaming among Hulu live TV subs, with 68% of the city’s subs there tuning in. The rest of the top five: by Burlington, Vt.; Twin Falls, Idaho; Duluth, Minn.; and North Platte, Neb.
Hulu, which launched its live TV service last May, hasn’t revealed how many subscribers that service has, though a recent CNBC estimate puts it at about 450,000. In January, Hulu announced last month that it ended 2017 with more than 17 million total subscribers, a number that includes those who subscribe to its SVOD service as well as the live TV offering.