Hulu and CBS Corp. have worked out a deal to add CBS, CBS Sports Network and cable net Pop to Hulu’s live streaming service. The subscription product will launch in the coming months.
The deal covers CBS’ prime programs, along with sports programming such as the NFL and NCAA men’s basketball championship, and live events such as the Grammys. It also extends Showtime Networks' existing deal with Hulu in which the cable net is offered as a premium subscription service to customers who subscribe to Hulu's live or SVOD product.
“To build a successful live TV service, you have to have viewers’ favorite sports and shows, and CBS’ programming is absolutely vital to that mix,” said Mike Hopkins, CEO of Hulu.
Read more at broadcastingcable.com.