Hulu launched its Hulu Plus streaming-video subscription service Wednesday, dropping the monthly price by 20%, from $9.99 to $7.99.
"We've always been committed to providing our users the best value possible in all of our offerings," Hulu CEO Jason Kilar wrote in a blog post.
In July the company, whose owners include NBC Universal, News Corp. and Walt Disney Co., initiated Hulu Plus as an invitation-only preview. Kilar said any current subscribers who joined during the preview period will receive a credit for the difference from the $9.99 preview price.
Hulu Plus provides the full current season of broadcast TV shows including Glee, Modern Family, The Office, House, 30 Rock and Grey's Anatomy "with minimal ad-load," Kilar noted, across computers, TVs, mobile phones and tablets.
Kilar claimed Hulu Plus is now available on devices that have an installed base of over 50 million, including Roku, Sony's PlayStation 3, Samsung HDTVs, and Apple's iPad, iPhone, and iPod touch. Other devices on tap include Internet-connected Vizio, LG Electronics, and Panasonic Blu-ray players and HDTVs; TiVo Premiere DVRs; the Xbox 360; and Western Digital's WD TV Live Hub Media Center and WD TV Live Plus Network Media Player.
Other content that has been added to Hulu Plus includes back seasons of shows including Monk, Psych and Battlestar Galactica, and by year-end, the lineup will include every episode from all 36 seasons of Saturday Night Live.
Kilar also said Hulu Plus will be available in a one-week free trial for all new subscribers. Current subscribers will receive two free weeks of Hulu Plus if they invite friends through a referral program.
In addition, Hulu Plus will be available free for 11 weeks with the purchase of a Sony Bravia connected TV or Blu-ray player through Jan. 31, 2011, and free for one month with the purchase of a Roku device through Dec. 15, 2010.