Hulu has confirmed that it’s virtual MVPD, Hulu with Live TV, has surpassed 1 million customers.
The service launched in May 2017, combing Hulu’s already popular SVOD service with a virtual platform delivering more than 50 live broadcast and cable channels, all packaged for $40 for month.
It’s a key benchmark for Hulu, which in terms of vMVPD size, ranks only behind only the two satellite TV operator-backed platforms, Sling TV (2.344 million subscribers at the end of Q2) and DirecTV Now (1.809 million users as of June 30).
Hulu reported in May that it had reached 800,000 vMVPD users. Across all platforms, Hulu has more than 20 million subscribers.
Hulu confirmed the 1 million figure after it surfaced in a USA Today report Monday, detailing the company’s latest national advertising campaign.
The first star-laden national TV spot for that campaign debuted Monday night during the Prime Time Emmy telecast—an event during which Hulu original shows took home only four trophies.