Hulu said it has hired Linda Cardenas as head of viewer experience operations.
In that role, Cardenas will lead Hulu’s viewer experience team at the company’s new contact center in San Antonio, Texas, and report to Karen Van Kirk, Hulu’s vice president of viewer experience.
Cardenas comes on board following the May beta launch of Hulu’s live TV product and Hulu’s announced plans for a Viewer Experience Operations headquarters in San Antonio.
Hulu said Cardenas will be the site leader for more than 500 employees at the San Antonio facility and will head up customer-focused efforts and be tasked with improving service operations.
Prior to Hulu, Cardenas was SVP of customer service and voice of the customer at SWBC, a financial services company that provides insurance, mortgage, and investment services to financial institutions, businesses, and individuals.
She holds a Bachelor of Business Administration, Marketing from the University of Texas at San Antonio.