Hulu has tapped industry vet Jeremy Helfand to head up the OTT service’s ad platform and tech initiatives.
As Hulu’s new VP and head of advertising platforms, Helfand will lead the company’s ad strategy, ad product innovation, tech investments and partnerships as well as Hulu’s advertising organization’s engineering operations.
Helfand reports to Hulu CTO Dan Philips and will play a “critical role in scaling and expanding Hulu’s advertising platforms and solutions.” Helfand will also team up with Hulu’s ad sales organization, led by SVP and head of advertising sales Peter Naylor.
Hulu recently implemented a reorg that aligns the company around three areas --technology and products; content and advertising; and “Subscriber Journey,” a component that includes subscriber acquisition, engagement and retention.
Hulu has about 20 million subscribers, a total that includes SVOD-only subscribers and more than 800,000 subs that take Hulu's new Live TV service, which also includes the SVOD component.
Prior to joining Hulu, Helfand was VP of Adobe’s Primetime business unit and its Media & Entertainment vertical, playing a major role in the launch of Adobe’s multi-screen, OTT platform. Prior to that, he was CEO of Auditude, a video ad management tech company acquired by Adobe in 2011.
Helfand serves on the IAB Video Board of Directors and is a trustee of the Viewpoint School.
He graduated from Loyola University with a Bachelor of Business Administration.