Hulu To Launch $9.95 Monthly Plan On May 24: Report


Hulu, the Internet's biggest destination for professionally produced video entertainment, will test a pay-subscription "Hulu Plus" plan of $9.95 per month as soon as May 24, according to a published report.

While Hulu would continue to provide the five most recent episodes of TV shows -- such as Fox's Glee, ABC's Lost and NBC's Saturday Night Live -- viewers who want to see additional content would have to pay the $9.95 monthly fee for Hulu Plus, the Los Angeles Timesreported Wednesday.

Hulu did not respond to a request for comment on the report.

The company was founded by NBC Universal and News Corp. in March 2007 as a response to Google's YouTube -- which is still the No. 1 video site by traffic and visitors. Last year The Walt Disney Co. took an equity stake in Hulu.

Executives at Hulu's media-company owners have previously said they were contemplating testing out such a subscription service.

Hulu claims it had $100 million in revenue for 2009 and will exceed that by mid-2010. The company also claimed that it achieved an operating profit in the fourth quarter of 2009 and the first quarter of 2010.

While popular, Hulu has been unable to earn as big a return as some content providers would like. Last month Viacom ended the 21-month run of Comedy Central's The Daily Show with Jon Stewart and The Colbert Report on Hulu, after the parties were unable to agree on pricing terms. Viacom has not ruled out renegotiating distribution terms with Hulu.