Hulu has struck a deal to bundle in Showtime’s streaming service on top of its regular over-the-top subscription offering in “early July.”
New and existing Hulu subscribers will continue to pay $7.99 per month for the baseline Hulu subscription service, and would pay an additional $8.99 per month for Showtime, for a combined monthly cost of $16.98. Showtime will be the first premium service to be offered on Hulu.
New and existing Hulu subscribers will be able to sign up for Showtime at Hulu.com, and will be able to access Showtime programming via the Web site as well as Hulu apps for Android and iOS devices, the Apple TV, Xbox One, Nintendo Wii and Wii U, Roku players and Roku TVs, Sony PlayStation 4, PlayStation 3, Amazon Fire TV and Fire TV Stick, Google’s Chromecast adapter, and certain LG, Samsung and Vizio connected TVs, and LG, Samsung and Sony Blu-ray players.
Hulu subs who opt for the Showtime bundle will get access to on-demand content via all of those platforms, and will also be able to stream Showtime's east and west coast live TV feeds at Hulu.com.
Hulu will offer Showtime to its nearly 9 million subscribers, expecting to make it available prior to the July 12 premieres of Showtime original series Ray Donovan and Masters of Sex. Hulu and Showtime have begun to promote the offering here.
The partnership enters view about three weeks after Showtime unveiled plans to launch a standalone OTT service. In addition to debuting on Apple devices, including the Apple TV box and iPad, Showtime’s standalone offering will also be offered on the Roku platform for $10.99 per month. Showtime also has a deal to become available on an a la carte basis via Sony’s new PlayStation Vue service for $10.99 per month, and for $9.99 per month to Sony PlayStation Plus members.
The Showtime packaging pact also arrives as Hulu amps up efforts against rival subscription OTT service Netflix, and as Hulu strikes up partnerships with several MVPDs and ISPs, including Cablevision Systems, AT&T, Armstrong, Atlantic Broadband, Mediacom Communications, Midcontinent Communications and WideOpenWest (WOW!).
“We’re excited to be the first premium service available to Hulu’s growing subscriber base and look forward to offering their customers our award-winning original programming, films and documentaries across almost every device,” Matt Blank, Showtime’s chairman and CEO, said in a statement. “Hulu is an important launch partner for SHOWTIME as we continue to expand our service across new platforms and distributors, reaching new consumers wherever a broadband connection is available.”
"We are always looking to give our subscribers access to the best content available,” added Hulu CEO Mike Hopkins. “The robust slate of SHOWTIME original programming, movies, and specials together with Hulu’s strength in current season programming, library acquisitions and original programming makes a powerful combination.”