Hulu to Open ‘Viewer Experience Operations’ HQ in San Antonio

Facility to house all ‘customer-focused functions’ as OTT provider nears launch of live TV service
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Ahead of a live TV service that will debut later this year, Hulu said it plans to open a “Viewer Experience Operations” headquarters in San Antonio, Texas.

Pending final lease negotiations, the new facility will “substantially increase” Hulu’s customer support capabilities is poised to bring more than 300 jobs to the area this year, with more than 500 total jobs projected by 2018, the company said.

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Hulu, which will pair its coming OTT TV service with a new interface, said all “customer-focused functions” will be based at the new Viewer Experience Operations headquarters, including customer support operations and service & network operations in support of the company’s technology platform.

The facility will also pave the way for Hulu viewers and potential subs to interact with service representatives through phone, email, virtual chat and social platforms 24/7.

“One of our key values at Hulu is putting the viewer first, and vital to that is crafting and delivering an extraordinary customer experience. In addition to building a great product, we’re building an infrastructure that allows us to provide the most personal, responsive and knowledgeable customer support for our viewers,” Ben Smith, Hulu’s head of experience, said in a statement. “With its vibrant culture and large and diverse talent pool, we’re incredibly excited to partner with the city to make San Antonio home to our viewer experience operations.”

Texas Governor Greg Abbott said, “With the opening of Hulu’s new viewer experience operations headquarters, Texas not only benefits from the addition of new jobs, but also the confidence that fast-growing companies bring with them when they select the Lone Star State as the best place for their investments.

"I proudly welcome Hulu’s viewer experience operations headquarters to Texas and look forward to their tremendous success in San Antonio,” Abbot added.

"When our team visited Los Angeles a few weeks ago, this is exactly the outcome we were working toward," San Antonio Mayor Ivy R. Taylor said. "I’m so excited that Hulu has selected San Antonio for its next major investment, keeping these jobs in the U.S.”