Tremor Video said Hulu has selected its sell-side platform to power an advanced TV advertising system that will span PCs as well as mobile and TV-connected OTT devices.
Tremor said the deal will enable Hulu to provide advertisers with a library of premium, long-form video inventory using a private, and automated marketplace.
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Hulu currently offers an SVOD service with limited ads for $7.99 per month, as well as an ad-free version that runs $11.99 per month. Hulu’s also nearing the debut of a live TV service that will include the ad-supported SVOD offering.
“After a thorough marketplace review, we selected Tremor Video to help Hulu bring digital automation across screens. Tremor Video not only understood our Advanced TV vision, but customized their supply-side technology to meet our specific marketplace requirements,” Doug Fleming, head of advanced TV at Hulu, said in a statement. “Tremor Video is an important component of Hulu’s Advanced TV offering, providing advertisers with the choice to leverage more automation to deliver the ad experience viewers prefer."