Hulu Targeting May Launch for Live TV Service: Report - Multichannel

Hulu Targeting May Launch for Live TV Service: Report

Baseline service expected to cost about $40 per month
Publish date:
Social count:
Hulu how to get away.jpg

Hulu’s live TV service will launch sometime in May, possibly as early as the first week of that month or by sometime in “mid-May,” TechCrunch reported, citing internal company communications and info from people familiar with the plan.

The commercial debut of Hulu’s virtual MVPD service is already a bit behind schedule, as it was originally expected to launch sometime in Q1 2017.

RELATED: Hulu Sending Invites for Live TV Beta

Hulu hasn’t announced a precise launch date for the service and declined to comment on the report. It has introduced a promotional teaser site about its new service/experience and a way to request an invite for its beta. 

RELATED: Hulu to Open Viewer Experience Operations HQ in San Antonio

Hulu uses CES in January to offer a glimpse of the OTT TV service and some of the bells and whistles that will grace the new experience that will underpin it.

RELATED: Hulu Sneaks a Peek at OTT TV Service

The live TV service is expected to be a slimmed-down channel bundle that will start at less than $40 per month, include access to Hulu’s SVOD service, and feature a cloud DVR, multi-stream subscriptions, and a way to personalize the experience for individual viewers.

TechCrunch said some add-on pricing is still being sorted out, but noted that some upgrades, such as unlimited streams and a cloud DVR could, sell together for “under $20,” or a cloud DVR upgrade might sell separately for $14.99.

RELATED: YouTube TV's Cloud DVR Has a Catch

In addition to competing with traditional MVPDs, Hulu will also be facing off with virtual MVPDs such as Sling TV, fuboTV, DirecTV Now,  YouTube TV, and PlayStation Vue.