I Want My Multiscreen TV: Survey

Publish date:

About 62% of U.S. consumers said they
would likely watch live TV on laptops, tablets and smartphones,
if their cable or satellite TV provider offered the service
for no extra charge, according to a new survey.

Of the remaining respondents, 31% said they would be
unlikely to use such a service and 7% were unsure. The survey
was commissioned by Broadcom, a supplier of set-top
box chips and other communications silicon solutions.

Among those in households with three or more people,
55% said a multiscreen TV service would help when they
have to “compete for control of the remote.” The survey of
1,025 consumers 18 and older was conducted in November
on behalf of Broadcom by JZ Analytics.

In recent months, pay TV operators including Time Warner
Cable, Cox Communications, Cablevision Systems, DirecTV
and Dish Network have rolled out apps for iPads and
other devices to let subscribers watch live TV channels.

Some programmers — notably Viacom — have complained
that distributing their networks to tablets and
other devices isn’t covered under existing agreements. One
of their concerns is that Nielsen currently doesn’t track that
usage, although the measurement firm is working with pay
TV providers to figure out how to incorporate multidevice
viewing into overall TV metrics.