Iaffaldano Promoted at TWC

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Paul Iaffaldano has been promoted to senior vice president of national sales and advertising-product development for The Weather Channel’s TWC Media Solutions Group.

He had been chief revenue officer of weather.com (www.weather.com).

In his new post, he will lead the ad-product-development group, which consists of databased marketing sponsorship and cross-platform content, as well as specialized and Intellistar advertising.

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