IBC: Cisco Brings CDN Products Into Videoscape Tent

Vendor Touts Service Provider Customers Using the 'Videoscape Distribution Suite'

Cisco Systems has rechristened its content delivery network lineup of products as the Videoscape Distribution Suite, a cloud-based platform for delivering video content across multiple protocols, applications and networks.

The vendor -- which completed the $5 billion acquisition of TV software and consulting company NDS Group in July -- said several major global service provider customers, including BT, Deutsche Telekom, Telecom Italia and SBB-Telemach, are using the Videoscape Distribution Suite to power video experiences delivered across PCs, TVs and smartphones and tablets.

Cisco's current content delivery network (CDN) service footprint serves more than 50 global customers, which have delivered more than 3 million cloud-based time-shifted and live video streams.

According to Cisco, VDS simplifies CDN management with benefits including: consolidated live origin services and recording; edge caching particularly for over-the-top content; real-time CDN analytics; and remote provisioning capabilities.

"Deutsche Telekom has been working to ensure our CDN infrastructure can support the increasing demands for video on multiple screens while driving efficiencies for our operations," said Klaus Haber, head of platform integration for media at the telco. "Cisco's Videoscape Distribution Suite provides us with a complete content delivery network that can manage the complex workflow and ecosystem challenges associated with video, including new applications to help solve those challenges."

The components in the VDS portfolio include VDS Video Recording (VDS-VR) for network-based recording of live and time-shifted content; the VDS Origin Server (VDS-OS), which consolidates origin server functions and converts all incoming content into a common file that simplifies HTTP adaptive-bit-rate and MPEG-formatted distribution; and VDS Transparent Caching (VDS-TC), which offloads over-the-top and other unmanaged content from the network core to the edge.

In addition, the Cisco VDS Television (VDS-TV) component delivers live and time-shifted content to managed devices such as set-top boxes or multiscreen gateways, and the VDS Internet Streamer (VDS-IS) manages and streams Internet-originated content to end devices for retail CDN and wholesale CDN markets.

Separately, Cisco said that Eurovision, the European Broadcasting Union's business, operations and network arm, had deployed Cisco's Media Processor -- part of the Cisco Videoscape TV services delivery platform -- to deliver thousands of hours of live streamed coverage from the London 2012 Olympic Games.

Cisco also announced that SBB-Telemach, the largest pay-TV provider in southeast Europe serving 1.5 million subscribers across the markets of the former Yugoslavia, will use Cisco's Personal DVB Set-Tops (PDS) series and Cisco Integration Services to deliver a next-generation television service.

In addition, the Association of Public Broadcasting Corporations of the Federal Republic of Germany (ARD), a joint organization of Germany's regional public-service broadcasters, is working with Cisco to extend its HD programming via satellite for HDTV viewers throughout the country.