IBC: Pace Ties Into ThinkAnalytics Recommendations Engine


U.K.-based set-top and software supplier Pace has integrated ThinkAnalytics' video-recommendations engine into the Pace Cobalt Media Head End software, designed to let pay TV operators deliver personalized content discovery from the "cloud."

The vendors said their joint solution can provide real-time content discovery and personalized multiplatform recommendations, based on individual user preferences. The Cobalt Media Head End, part of Pace's Elements software suite, attaches metadata to content to support search and discovery applications.

Pace ThinkAnalytics

"With intelligent search and content recommendations operators can help simplify content discovery, and present new programming options that personalize the overall TV experience," Chris Briggs, senior vice president of products and solutions at Pace, said in a statement. "ThinkAnalytics' recommendations platform scales to fit the needs of our mutual customer base with years of proven personalized content recommendations deployment."

Pace, based in Saltaire, West Yorkshire, U.K., sells set-tops and related products to more than 160 operators worldwide, including Comcast, BT, Liberty Global's UPC Broadband and DirecTV PanAmericana. The company has 2,300 employees.

ThinkAnalytics' Recommendations Engine has been deployed by more than 25 service providers, including BSkyB, Virgin Media, ITV, and Telenet, and representing more than 70 million licensed subscribers.

Last week the Glasgow, Scotland-based company announced that it is offering enhanced metadata libraries covering more than 500,000 movies and thousands of TV shows, aimed at boosting customer loyalty and video-on-demand buy rates for pay TV operators.