SeaChange International said Filmbankmedia, an international non-theatrical distributor of films and TV shows, has tapped its OTT platform, “Rave,” to power new streaming services that are being tailored for a set of partners that include schools, hotels and hospitals.
Filmbankmedia will tap into the cloud-based, hosted platform to deliver premium films and shows from Hollywood, Bollywood, as well as independent studios, SeaChange said.
Filmbankmedia is the trading name of Filmbank Distributors Limited, a joint venture of Warner Bros. Entertainment, Sony Pictures Releasing and NT Digital Pictures, that distributes content to more than 100 countries.
SeaChange, which is looking to cut costs as it seeks a return to profitability, hinted last week that it would announce the Rave deal ahead of the IBC show in Amsterdam.
SeaChange introduced Rave in December 2014, adding to its mix an OTT, multiscreen platform that competes in the market with providers such as Kaltura, Ooyala and Brightcove.
"This is a major step as we can now directly offer our customers a streaming service via the SeaChange Rave platform," said Filmbankmedia sales director Simon Culm, in a statement. "The ability to provide our customers with a scalable, managed end-to-end streaming service without any technology or infrastructure investment