IBC: TMS and thePlatform Ink Entertainment Metadata Deal - Multichannel

IBC: TMS and thePlatform Ink Entertainment Metadata Deal

Will Use It For thePlatform's 'mpx' Video Management System
Author:
Publish date:

TMS announced at IBC that it has concluded a deal to provide its On Entertainment metadata to thePlatform for use in its video management solutions for media and entertainment companies.

The agreement will allow thePlatform to provide customers with products for seamless search and discovery of entertainment content across PCs, mobile devices, IP set-top boxes, and connected TVs.

"Accurate and robust metadata provides the critical foundation necessary to power better search, recommendations, and user experiences for today's video businesses," said Marty Roberts, senior VP of sales and marketing of thePlatform, which is a subsidiary of Comcast. "TMS is a proven leader in metadata, and this new agreement will enable us to better serve our collective customers across the globe."

Related

Verizon Inks TMS Deal

Telco Will Use TMS Products to Make it Easier for Find Programming on Multiple FiOS TV Platforms