IBM's Watson Provides Brainpower to Turner - Multichannel

IBM's Watson Provides Brainpower to Turner

Nielsen's James Russo Joins as SVP, Client Strategy & Development
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Turner Broadcasting said it is using IBM’s Watson platform to help its advanced ad sales efforts.

Watson’s last connection to TV was winning Jeopardy!

Turner also said it will be using advanced predictive analytics from MarketShare to do planning and forecasting and it has hired James Russo, formerly with Nielsen, as senior VP, client strategy and development.

Turner has been looking to use big data to better inform its ad sales operation.

Read more at B&C.