ICTV Gets Switched Around


ICTV Inc. said Tuesday that it is merging with Switched Media.

Interactive-TV-software developer ICTV and Switched, a developer of solutions for mass customization of live video streams, said the combined companies will retain the ICTV name and combine the live-stream video-processing capabilities of Switched's “InStream” solution with the interactive capabilities of ICTV’s “HeadendWare” platform.

“The combined technologies of Switched Media and ICTV will enable network operators, programmers and advertisers to create a personalized interactive subscriber viewing experience within any video stream -- including live television and Web video -- on any cable or IPTV [Internet-protocol-TV] set-top box or mobile device,” ICTV CEO Jeff Miller said in a prepared statement.