Los Gatos, Calif. -- ICTV Inc. has named Robert Clasen
chairman, replacing Lew Solomon, who will remain on the board of directors as vice
Clasen said his primary goal is to market ICTV's
television-based high-speed interactive service to cable operators across the country and
to help ICTV stand out among all of the "clutter" surrounding interactive
As a former president of Comcast Corp., Clasen brings an
operator's perspective to his new task. "I get it, and my goal is to make sure
the other MSOs get it, too," he said.
He added that ICTV has already met with three of the top
MSOs about the company's new digital-interactive platform, which is set to undergo
testing in the fourth quarter before an early 2000 market launch.
No MSO deals have been signed for the digital service to
One of ICTV's challenges is to convince MSOs that its
service is really a technology platform and not a content distributor, Clasen said.
"MSOs want to do their own content," he added. The company can license content
to operators that want it.
In addition to high-speed Internet access, ICTV can serve
as a digital portal, giving cable customers access to services such as games and
video-on-demand, Clasen said.
"This is a product that clearly differentiates digital
cable from digital satellite," he added.