IFC will place Land Rover vehicles in an upcoming half-hour documentary under terms of a product placement deal with the luxury automaker.
The doc, Action Indies: Extraordinary Location Scouts will feature two scouts working in the Australian Outback and Los Angeles while driving in the SUVs. The footage will include interviews with the scouts from within the vehicles, as well as shots of the Land Rovers as they navigate the differing terrain.
“This customized content allows us to strategically integrate Land Rover into an original film that will entertain and engage IFC viewers, and continues the network’s overall strategy to generate revenue as a commercial-free network while providing value to its partners by allowing them to effectively target and reach consumers,” said Alan Klein, senior vice president, partnerships and licensing for the cable channel.
IFC has other partnerships with SKYY vodka, Heineken beer, Target stores and Yellow Tail wine.