IFC Goes South by Southwest


The Independent Film Channel will be all over the 2006 South by Southwest (SXSW) Festival.

The network is a premier sponsor of the film, interactive and music portions of the festival, which takes place in Austin, Texas, Friday, March 10-Sunday, March 19.

IFC Original Documentary RANK will make its world premiere at the festival Saturday, March 11.

IFC will also team up with PepsiCo Inc.’s Aquafina to present an interactive booth featuring information on its new “IFC Media Lab” film initiative.

And there will be a screening of IFC Original Documentary This Film Is Not Yet Rated.

Finally, the network will collect footage for a SXSW news special that will air simultaneously on IFC and IFC.com (www.ifctv.com) April 17.