IFC Pitches Racier Fare for SVOD

Author:
Publish date:

Independent Film Channel this fall will launch a subscription video-on-demand service called "Uncensored On Demand," which will offer exclusive content — ranging from movies to TV programs — that has been "literally or figuratively banned" from mainstream media.

IFC, which has just started to pitch the SVOD service to MSOs, stresses that Uncensored On Demand will not be repurposed programming from the mothership network, but edgy and unique content.

"That is one of the differentiating features of 'Uncensored,' " said Kathleen Dore, president of IFC Cos. "We think the product is both perfect for VOD because of the nature of the content, but also because it is an attempt to add to what is very little in the way of unique and original material that is not just repurposed from other networks."

Uncensored On Demand's slate will include feature and documentary films, series and made-for-TV movies dealing with controversial and thought-provoking topics. The selections will also have two to three minutes of commentary that puts selections in a historical context.

Some of the fare set for the SVOD offering includes I Am Curious — Yellow,
the 1967 Swedish film that was seized by customs upon its entry to the United States and was banned in many cities; Talk to Me,
an independent film about phone sex; and Feed,
a film documentary with previously unaired footage of George Bush and Bill Clinton during their presidential campaigns.

Uncensored On Demand, scheduled to launch in September, will have 20 hours of content a month, which will be refreshed each month with 20 new hours, according to Dore.

"We're putting a significant investment in programming for one platform [Uncensored On Demand]," added Gregg Hill, IFC's executive vice president of affiliate sales and marketing.

IFC, a unit of Rainbow Media Holdings Inc., has already launched IFC On Demand, a VOD service that includes a slate of offerings from its indie film library such as Y Tu Mama Tambien,
on the iO: Interactive Optimum platform of parent Cablevision Systems Corp.

Hill declined to offer any specific figures about what monthly license fee IFC will charge cable operators for Uncensored On Demand.

IFC plans to be flexible with MSOs regarding the retail pricing of Uncensored On Demand to subscribers, according to Hill.

Related