Independent Film Channel said Tuesday that it will team with Clearview
Cinemas for a joint promotion intended to entice aspiring filmmakers to produce
a 'policy trailer' that would run in the movie chain's theaters for a year.
A policy trailer is designed to inform moviegoers of the theater's rules for
behavior, such as 'no smoking,' 'no talking' and the like.
Through Feb. 28, contestants may enter for the chance to get their one-minute
spot shown prior to every film on 279 screens at all 59 Clearview Cinemas
theaters in New York, New Jersey, Connecticut and Pennsylvania, according to IFC
director of strategic partnerships Jeff Jackson and Clearview vice president of
marketing Morten Gotterup.
The winning trailer will also bow at a world-premiere screening at
Manhattan's Ziegfeld Theatre.
The companies' humorous 30-second spot announcing the policy-trailer competition will break
in Clearview-owned theaters on Saturday, Dec. 15.
Both Cablevision Systems Corp.-owned companies target
'independent-thinking, creative audiences who will embrace this type of
promotion,' Gotterup said in a prepared statement.
'We know that many aspiring filmmakers will have a lot of fun with the
development of a policy trailer.'